The general definition for Silo Marketing is marketing separate messages (or no messages) across different marketing venues. Say you’re only on Facebook. Or maybe you’re on other platforms but your messaging across those platforms aren’t consistent. It’s hard to create a powerful message when you’re only in one place. And it’s hard to keep your message strong across the different platforms if you’re diluting the message with others.
Need more convincing on why to stay away from Silo Marketing? Check out my infographic below.
