Knowing who your customer is, what they want to see online, where they spend their time, when they are searching, and why they choose to buy is some of the most valuable information you can have. To start planning for a successful season of marketing, start by knowing about your options and what they can do for you. Let’s take a look at some of the best Digital Marketing Infographics of the year to learn a bit more!

Who is Your Customer?

We know that millions of people are online every day and platforms like Tiktok seem to be growing the fastest. However, just because a site is popular doesn’t mean that’s who your customer is. Radio, Email Marketing, Social Media, Newspapers, and other marketing options are likely to have more impact for your business that a platform flooded by the wrong demographics. Identifying who your customer is will guide you in where to find them.

social media demographics

Where are People Spending Time Online?

You gotta go where the people are! Does that mean you need an account on every single platform? Of course not. But it’s helpful to keep an eye on the options to make sure you are investing wisely. This infographic from Domo gives us a good look a where people spend time online.

where people spend time online

When should you post?

When to post, how often to post, and a million other questions will all change based on what your business is and what your goals are. While the answers are never as simple as just posting when the most people are expected to be online, it’s always a good place to start. Having more knowledge about how users function on social media will only strengthen your understanding and inform your decisions.

when users are online infographic

Learn More to Get Best Results

While the internet is constantly changing, keeping an eye on the data can help guide your business and marketing decisions. While you don’t need to know every scrap of information available (because trust us, there’s a lot) it’s good to keep learning and improving your understanding.